Global vs. Local
We now live in a highly connected world, with an increasingly accessible global population. With a world where marketplaces are now seen as “globally local” to be successful, companies need to understand the effect of “localizing” their business operations to suit. Which begs the question – Can you succeed in servicing your market from afar? Or should you position yourself within growing business hubs?
Hear from business leaders with their insights into entering global markets, as well as securing local market share.
Nick Mowbray – Co-Founder and Co-CEO, ZURU
ZURU is officially the fastest growing toy company in the world in 2016. Nick Founded the company with his Brother and Sister 12 years ago, and has grown the company into one of the most innovative and fast moving toy companies in the world. ZURU now has over 3000 employees, and will reach over 500 Million NZD revenue in 2017. Nicks roll focus on Global Strategy, Product and idea acquisition, Licensing, sales, marketing and distribution.
Rebecca Smith – Director, New Zealand Story
Rebecca is an optimistic, energetic and experienced marketer leading the Government’s New Zealand Story Group.
The New Zealand Story is an initiative that defines the distinctly Kiwi attributes that make New Zealand unique and provides a framework to help us better communicate our value to the world.
Rebecca has a unique view of how consumers and buyers offshore see New Zealand and can share insights into what we need to do, say and show to shift perceptions and trigger better outcomes – whether it be attracting people to visit, study, live, do business with or invest in New Zealand.
Rebecca is passionate about driving the success and prosperity of New Zealand and New Zealand businesses and is on a mission to make New Zealand famous for more good things.
Jo Pennycuick – Founder, Redesign Group NZ
Jo has grown the company into an Internationally renowned design practice. With a passion for design, management and travel Jo has developed the company into a niche area of food and beverage and retail airport design work that has extended the opportunities of growth of the company into many areas of the globe.
Jo develops strong relationships with clients to ensure that all projects are delivered to the highest level of design and service. Jo has office locations in Christchurch, Ho Chi Minh City and Delhi India and employs 16 design and support staff.
Career highlights include the completion of the food and beverage tenancies for the Delhi International T3 complex, Mumbai International Airport, Vietnam, Dublin and many other airports around the globe. Jo has attended several NZ lead business delegations to India and the Middle East and is an advisor to Export NZ.
Dr David Prentice – Chief Executive and Managing Director, Opus
David has been Managing Director and Chief Executive of Opus since October 2010. He holds a PhD in Engineering from Edinburgh University, and came to New Zealand as a Civil Engineer for Opus in 1997.
Under David’s leadership Opus has grown to 3,000 experts across the globe who work with more than 12,000 clients across Australia, Canada, New Zealand, the United States and the United Kingdom. In New Zealand, Opus operates from a network of 40 offices and employs over 1,700 staff.
Dominic Quin – Director Digital Transformation, Fonterra
Dominic Quin started his career in the UK but has worked in Australia and New Zealand over the last 20 years. He has been working at Fonterra for 7 years. Previously the Director of Global Marketing Service, his responsibilities included Data and Intelligence, Strategic Planning and Insights, Shopper Marketing and Digital Marketing. Dominic was recently appointed as Head of Digital Transformation.
Think tracking your milk from shelf to cow, connecting farmers through apps and the latest technology, and innovating using a consumer approach to ideation – Fonterra is all about ‘globally local’ business!